Some of the world’s biggest brands are setting live Brand Challenges at MAD//Fest London 2025. Startups and scale-ups will pitch for the chance to win a paid pilot in the House of Innovation.

Some of the world’s biggest and most innovative brands—L’Oréal, Mars, The LEGO Group, Clarins, and Jack Daniel’s—are setting live Brand Challenges live on the Innovation Stage at this year’s MAD//Fest London (1–3 July).

Designed to uncover and accelerate the next wave of marketing innovation, each Brand Challenge offers startups and scale-ups a rare opportunity: pitch your solution directly to senior decision-makers from these global giants, and the best idea will be awarded a paid pilot to bring their vision to life.

Whether your startup is reshaping customer experience, unlocking new data-driven insights, or revolutionising retail engagement, this is your chance to break through. These brands aren’t just looking to watch the future—they want to help build it.

Think your company has what it takes? Apply now for the chance to pitch live on stage at MAD//Fest, in front of a high-profile audience of brand leaders, media, and investors.

To get involved or find out more, email alex.blythe@cocubed.com and be part of one of the most exciting opportunities at MAD//Fest 2025.

Spots are limited, so if you’re ready to make noise, move fast.