The Brewery Stage, in partnership with Havas, burst onto the scene this year. Titans clashed with challengers, the rulebook was torn up, and bold voices showed what it takes to stand out and scale up. Here are 3 standout keynotes.

Day One, 1 July: Fever-Tree: Challenger mindset and building category

Kicking off the content on The Brewery Stage was Fever-Tree’s brilliant Global Marketing Director, Camille Beaufils, who wowed the packed house with  how Fever-Tree redefined mixers. How? By premiumising a forgotten category and outsmarting legacy giants through sharp brand storytelling, elegant design, and smart, selective distribution. From bar menus to supermarket shelves, they have scaled globally by turning tonic into a lifestyle choice and not just a sidekick.

But don’t let me tell you this, watch this great keynote.

Day Two, 2 July: Rory Sutherland & Octopus Energy CEO, Greg Jackson, on Why the Energy Market Fails You

In this exclusive fireside chat from The Brewery Stage, Rory Sutherland (Vice Chair, Ogilvy) sat down with Greg Jackson (Founder & CEO, Octopus Energy) to reveal how creativity, behavioural science, and challenger thinking are transforming the global energy industry.

Whether you're in marketing, advertising, energy, sustainability, customer experience, or tech innovation, this talk was packed with insights on how to disrupt legacy industries, build a brand with purpose, and use behavioural economics to drive real change.

Day Three, 3 July: Crocs Masterclass - The brand got its bite back

Over the years, Crocs went from the punchline of jokes to a global footwear leader that can be seen just about anywhere: from the garden to the runway. However, since then, Crocs has created a real hype around its unique and iconic Classic Clog, expanding to new silhouettes and collaborations that can sell out instantly. Watch Yann Le Bozec, Group Vice President and Head of International Marketing at Crocs, share the brand’s vision, detail the success of its digitally led, social first marketing strategy and show how a fan-first approach can build an intensely devoted community.

All the Brewery Stage sessions are now on our YouTube channel. Great to watch whilst you’re on the beach, on the train, or at work!  And over the course of the summer and next few months, we'll be summarising and highlighting several of the standout keynotes, so you can have a weekly dose of marketing inspiration!