Former twitter VP and author of The Joy Of Work Bruce Daisley was pulling no punches at the 99//Club Digital Festival earlier this summer when he told the audience: “The era of office culture is over… Office culture is dead and it’s only if we start thinking about how communities on the web before have built passion and connection through the screen that we’re going to channel these things”.

For Bruce, businesses need to adapt to the new work reality to succeed in the future:  “It’s the extent that we accept that the world has changed that will define us”, Bruce urged listeners. “It’s a big opportunity for us and we need to take advantage.”

Bruce was speaking on the innovation and growth day of the five day festival organised by MAD//Fest and New Digital Age. Over 3,400 people attended the virtual event, which also included ‘Cribs’ with Rory Sutherland, a closing party with Defected Records and cocktail making with

Click here to watch all the 99//Club Digital Festival sessions.