MAD//Fest will be getting in on the virtual action at dmexco@home on 8 September in a special hour-long content takeover dedicated to how innovation and creativity can help brands to outsmart the competition.

Whilst we’ll have to put the infamous ‘adtech express’ Eurostar and sharing a Kölsch with Europe’s top tech and media players on ice for another year, DMEXCO@home promises to be this autumn’s top virtual global gathering and trading platform. The latest collaboration follows a successful 2021 ‘MAD//Fest x DMEXCO@home’ partnership in which MAD//Fest curated a programme of bite sized nuggets of inspiration from top brands and agencies.

This year’s DMEXCO@home theme is ‘Setting New Priorities’ and the event will see leaders from brands including Nestlé, and Audi tackle topics including equality, education, diversity, climate change, and sustainability AI, cybersecurity, data analytics, cookieless targeting, content marketing and e-commerce. The agenda is now live and the full speaker list is available here.

The MAD//Fest takeover will focus on how innovation, creativity and understanding human behaviour can help brands to make sense of a much-changed world and outsmart the competition in the face of digital disruption. Burger King UK Brand and Communications Director Soco Núñez de Cela will share how the iconic food brands has turned to innovation, agility and creativity to adapt to the disruption caused by COVID, accelerated digital change and new patterns of human behaviour.

“We love working with the team at DMEXCO and are excited to be once again bringing a taste of MAD//Fest to this truly global gathering of industry powerhouses. We’ll be bringing some incredible brands to the DMEXCO@home party to share war stories, explore emerging opportunities and help make sense of the world in 2021,” said Dan Brain, MAD//Fest London’s Co-founder.

“If you’re to get the lowdown on where our industry is heading and strike a conversation with top top clients, agencies and publishers, DMEXCO@home is a fantastic digital platform to learn, network and get deals done."

MAD//Fest x DMEXCO@home takes place on 8 September at 1015-1115 BST. Click here to secure your ticket.