There’s a smarter way to humanise your brand on social, says Sian Nicholas at Charlotte Tilbury.
Put employees front and centre, their real voices and talents make content feel more authentic and believable, in MAD//Insight's partner podcast, Shiny New Object. 

There's a new way to humanise your brand and give it more authenticity on social media, says Sian Nicholas, Global Social Media Manager at Charlotte Tilbury. Using employees and their unique talents lets consumers see more about your brand and makes the content more believable.

Ideally, combining a multitude of voices, from top tier influencers to employees and genuine customers paints a complete picture of a brand and enables audiences to warm up to it more. The key is to stay true to your core values and you'll not only be winning consumers' trust, but also building a strong social portfolio.

On the latest episode of the Shiny New Object podcast, Sian talks about how employee-generated content contributes to marketing effectiveness, gives her top advice to students who want to break into the industry, and points out the importance of purpose and knowing your "why." Tune in to hear more.

Shiny New Object is hosted by Tom Ollerton, Founder, Automated Creative.