Austin Roebuck, the Senior Manager for Global Customer & Commercial Communications at the Coca-Cola Company, has always been a fan of the company he now works for - from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role.  He believes the future of marketing is inextricably linked with ESG - environment, society and governance, and what brands do to become more sustainable.

The question is how they capitalise on their efforts, in what ways they communicate them, and how they create a unique proposition based on storytelling and true brand ethos. Listen to Austin talk about why ESG is his Shiny New Object and give us some top marketing tips in the latest podcast episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.