Influencers now drive 36% of all global social media engagement—when combining their total actions with those of their brand partners.

In Comscore’s latest influencers measurement report “The Influencer Effect: Powering Engagement”, you’ll find the full breakdown of this global insight alongside UK-specific trends. The report paints a clear picture of how creators have become a strategic force, not just a ‘nice-to-have’ extra.

Inside, you’ll discover:

·      A snapshot of today’s influencer landscape

·      The metrics that matter (hint: it’s not follower counts)

·      The impact of AI-influencers

·      What makes a great brand-creator fit

·      Best practices for results that last

·      See what the numbers say—and why it’s time to take creators seriously.

DOWNLOAD THE REPORT HERE