Women in the advertising industry still face equality setbacks in comparison to their male counterparts. In a Conscious Conversation at MAD//Fest, Emily Roberts, Programmatic Senior Associate at PwC & Co-Founder of The Women in Programmatic Network, discussed her work in helping men and women understand their role in achieving gender balance at all levels in advertising and actionable steps advertisers can take in the right direction.

“Conscious Conversations” is a part of Channel Factory’s ongoing Conscious Project, an initiative that works towards building a more inclusive digital ecosystem by helping brands consciously invest their media dollars and navigate the complexities of social platforms.