Adtech and martech have become vital tools for marketers. They are now used by 84% of European marketers within digital advertising campaigns - and their use is only going to grow.

But where do marketers see the big benefits of applying this tech? According to the marketers surveyed for StackAdapt + ExchangeWire’s The Evolution of Adtech and Martech in Europe report, enhanced personalisation of content and ads was viewed as the number one benefit.

Some 44% of marketers identified enhanced personalisation as a key driver of using these tech tools, closely followed by real-time campaign optimisation (38%), and automation of marketing and advertising processes (37%).

Here is a full rundown of what European marketers say the main benefits are of using adtech and martech:

Packed full of data and insights from your peers, this report is a must-read resource for all marketers. Based on an extensive survey with marketers across Europe,it delves into:

  • WHERE adtech and martech technologies are used within digital campaigns
  • WHAT impact these solutions have had
  • HOW marketers plan to use adtech and martech in the future

Download the FREE report here.