Start-ups hoping to secure £20k pilots from Diageo and McCormick need to enter MAD//Anywhere PITCH//IT competition by 5pm on Friday 30 Oct.

Taking place at MAD//Anywhere on 11-12 Nov, the Diageo pitch focuses on using technology and platforms to deliver “next generation digital experiences” (11 Nov).

Meanwhile, McCormick will be awarding a £20k pilot for start-ups and scale-ups who can support the company’s ambition of  delivering personalisation at scale on 12 Nov.

This edition of PITCH//IT, MAD//Fest’s pitch innovation competition, will be managed by Co:Cubed. Co:Cubed is MAD//Fest’s innovation partner. 6 companies will be selected to participate in each pitch. The winner of the Diageo and McCormick pitch will each receive a £20k pilot, subject to due diligence.

For the first time, the pitches will be fully virtual. At MAD//Fest London last year, Threedium and SoPost secured pilots from Diageo and Avon Cosmetics after winning live pitches at the event.

“Our PITCH//IT competition at MAD//Fest is always a massive audience draw. Innovation and facilitating collaborative innovation between emerging tech players and global brands is in our DNA. We’re thrilled to be working with Diageo, McCormick and Co:Cubed to host PITCH//IT in 2020 as a purely virtual proposition,” said Dan Brain, MAD//Fest London’s Co-founder + Content Director.

Enter the Diageo pitch here. Enter the McCormick pitch here. The deadline for entries is Fri 30 October.

Diageo Brief: next generation digital experiences

As one of the world’s largest distillers, Diageo is looking for tools and technologies that can enable their brands to deliver next generation digital experiences.  Diageo is constantly looking for new ways to connect with people through digital channels. Examples of relevant digital experience include (but are not limited to) technologies such as shoppable live streams, shoppable AR, technologies that support the digital discovery of products, conversational commerce and tools that help to automate and enhance the way brands interact with consumers.

We’re looking for innovative startups that can apply their technology to Diageo. To be considered for the Mad//fest startup challenge, your company should be less than 6 years old, have fewer than 30 employees and less than £7M investment. To support in developing your proposal, we suggests you focus on one or more of Diageo’s iconic brands, including Johnnie Walker, Guinness, Baileys, Smirnoff, Captain Morgan etc.

Enter the Diageo pitch here by Fri 30 October.

McCormick brief: Personalisation at scale

As the world’s largest purveyor of herbs & spices, McCormick are looking for solutions to provide a personalised experience for people as they navigate the herb & spice category and look for meal inspiration. They’re looking for ideas, technologies and team that can connect people to the flavours they love, at scale.

We’re looking for innovative startups that can apply their technology to enable a personalised experience for McCormick customers. To be considered for the Mad//fest brand challenge, your startup should be less than 6 years old, have fewer than 30 employees and less than £7M investment.

Enter the McCormick pitch here by Fri 30 October.