Leading CMOs, CEOs and marketing leaders from firms including Eve Sleep, Confused.com, Yorkshire Tea and Rightmove will be speaking at MAD//Anywhere on 10-11 March. 

The first brand speakers to confirm include Eve Sleep CMO-turned CEO Cheryl Calverley, Confused.com CMO Samuel Day, Rightmove CMO Iain Kennedy, Yorkshire Tea Marketing Director Dom Dwight and Malaysia Airlines’ Head of Marketing – UK and Europe Richard De Villa.

Top brand speakers will be joined by investors June Angelidas MBE and Brandon Berger, as well as futurist Shivvy Jervis, who will share the latest trends in the immersive technologies that are transforming brand experience and commerce.

Over 75 speakers will tackle MAD//Anywhere’s ‘Forward’ theme and share how they are using marketing, advertising and technology to kickstart growth and adapt their businesses following a period of intense disruption. The event, which will be streamed live globally, will also feature £20k innovation pitches and, for the first time, a dedicated three hour section devoted to marketing and advertising in the US.

“Faced with huge shifts in behaviour, channel disruption, lockdowns, economic challenges and political upheaval in the US, it’s hard to think of a more challenging time to be a marketer. Adaptability is key and it will be fascinating to see how the best brands in the business plan to re-position, invest and prioritise,” said Dan Brain, MAD//Fest London’s co-founder. 

“Expect to hear big name speakers share insight on a wide range of topics including media, customer experience, tech, innovation, creativity, growth and digital transformation at this spring’s most exciting global gathering for marketers looking to make sense of a much-changed world.”

Sessions from November’s MAD//Anywhere are available now on the MAD//Fest YouTube channel.