Looking for New Year inspiration on how doing things differently can achieve big results? Then look no further than the Secret Club of Advertising Rebels (S.C.A.R) on Wednesday 1 February in central London. 

Brought to you by Automated Creative, Say It Now, Goodstuff and MAD//Fest, the next S.C.A.R. event will see top brands share how they have successfully broken the marketing status quo and delivered innovative work alongside their rebel partner via a series of quickfire case studies. Speakers for the February event include Mars Head of Data Driven Marketing - Europe Lindsay Barrett with further brands to be announced shortly. You can register for a guest ticket here.

S.C.A.R. promises to provide “the scoop on best practice” and a vibrant space for the “hottest talent to meet the industry illuminati”.  Here’s PensionBee CMO Jasper Martens speaking at the last S.C.A.R. event on how the brand reduced its Meta CPA from £130 to £88 on a particular campaign:

“War, the cost of living crisis, economic doom and gloom - it might feel like the whole world is going to shit right now with budgets being pulled and everyone piling their resources into the same platforms. This combined with people ‘following best practice’ (AKA copying each other) means we have a situation where everyone has the same problem, is on the same platforms, and is doing the same things. What will happen? Nothing truly remarkable,” said Tom Ollerton, Founder of Automated Creative. 

"S.C.A.R. is a community for marketers who want to send marketing innovation to the rescue, challenge marketing orthodoxy and break the herd mentality that often prevails in challenging times. So if you’re the kind of person who wants to be daring, distinctive and effective, do join us on 1 February to meet like-minded marketers over a beer and hear candid tales on how other brands are using marketing innovation to gain an edge.”

Tickets are strictly limited - click here to register for a complimentary pass.