Join Experian’s Danny Holmes and Total Media’s Matt Wilke for a Day 1 Masterclass on the bold return of third-party data. They’ll reveal how 3PD is evolving with smarter insight, better privacy, and real impact. Walk away with five actionable ways to make 3PD work harder for your brand.

3PD has had a rough few years, cookies have crumbled, compliance has come down hard and let’s be honest – there was some real garbage out there. 

So where does that leave us now - Is it gone for good? Was it ever any good? Or…are we on the brink of a glorious 3PD renaissance?!

In this session, Experian Consulting Partner Danny Holmes will be joined by Total Media’s Head of Programmatic & Digital Partnerships, Matt Wilke to unpack how and why 3PD is making a comeback, and how you can get in on the action.

We’ll talk through how Experian is leading the charge with new privacy standards, smarter insight and more connectivity than ever before.

Attendees will leave with five actionable ways to harness quality 3PD to solve your biggest marketing headaches from scaling audience activation to real-time personalisation and of course, the age-old measurement challenge.  

Spoiler: 3PD is back – and it’s officially cool again.

This Experian Masterclass will be on the AI + Innovation Stage, 9:30 am on Day One, 1 July, at MAD//Fest