Can’t wait until February 2026 for MAD//North? Get your fix of our highlights from across both days of the event this year by re-visiting some of our top sessions across all stages, with the Content and Creativity stage up next. Taking place across the final day of MAD//North, and covering a range of topics from building communities, to standing out and ensuring your message cuts through, this stage was packed with . We’ve selected three standout sessions below: 

Have you had your Weetabix? 

Taking to the stage on the morning of the second day of MAD//North, the audience heard from the head of brand at Weetabix Food Company, Lorraine Rothwell discussing the journey that Weetabix has been on over the last few years to reach and re-engage their audience heartland to drive brand success. Hear the story in greater detail, as well as key insights from Lorraine by watching the full keynote on YouTube. 

The Flamingo Effect: standing out in a sea of sameness

Moving into the afternoon of Day 2, Katie Kinchin-Smith, Head of Brand at The Very Group shared with delegates how the retailer has been leveraging influencers as part of a broader brand transformation journey. Tune into the session to hear this, as well as how The Very Group have been aligning brand vision with their influencers to create authenticity that resonates with their consumers.

AutoTrekkers: How Auto Trader is putting its message on the map through a nationwide car hunt

To round off the Creativity and Content stage, Auto Trader’s Content Director, Laura McNally and Head of Brand, Rox Nejad showcased how they created a campaign on social that consumers found exciting and sharable. By leveraging both experiential and social elements within their Treasure Hunt campaign, Auto Trader have been able to engage and target consumers in a creative way to not only bring them together, but also drive brand awareness. But don’t just take our word for it - check out YouTube for the full story.

MAD//North sets sail again on 25 + 26 February, once again at Aviva Studios. If you are interested in speaking, please contact Elena or if you are keen to sponsor then contact Dulcie