Gareth Turner is the Head of Marketing for Weetabix. His career spans brands like Arla Foods and Heineken, and he shared his marketing wisdom with us on the Shiny New Object podcast. One of Gareth’s top tips is to go back to marketing basics - the 4 Ps - and always making sure that you’re asking yourself the right questions when working on a campaign.

His Shiny New Object is honesty in the client-agency relationship. As the gap between what clients consider a good brief and how agencies perceive it seems to widen, Gareth wants both sides to be more aware of the importance of communicating honestly in order to do great work. He’s calling for mutual respect and a more collaborative approach between clients and advertising agencies.

Listen to Gareth talk about the client-agency relationship and share his top marketing tips and favourite marketing books on the latest episode of the Shiny New Object podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.