Glitterbox/Defected DJ Melvo Baptiste To Headline MAD//Fest ‘Day Of Disco’ Party
22 June 2023
Defected and Glitterbox DJ Melvo Baptiste is to headline the closing party of MAD//Fest London on 6 July at the Old Truman Brewery.
The 'Day Of Disco' themed party will support the work of DigiLearning and round off MAD//Fest with an entire afternoon of house and disco music across the MAD//Marquee and Brick Lane beach areas.
Melvo was born into a family of dancers, record collectors and music enthusiasts, his musical upbringing was a strict diet of soul, rare groove, funk and disco. Inspired by visiting his uncle Norman Jay’s Sunday night BBC Radio London show, Melvo picked up DJing organically and found himself tapping into the family vocation. When Kiss FM founder Gordon Mac returned to radio to create new station Mi-Soul, Melvo was one of the first to be signed up for his own weekly show and presented on Saturday mornings from 2012 until early 2018.
In 2017 he was invited to present the burgeoning Glitterbox radio show, originally an online show that is now syndicated on over 40 stations globally and regularly frequents iTunes UK’s #1 spot for podcasts. Becoming the ‘voice’ of Glitterbox, interviewing the likes of Jocelyn Brown, Jazzy Jeff and David Morales for the show, Melvo has been instrumental in taking Defected Record’s Glitterbox to the next level; also playing at sold-out shows for the brand and acting as A&R for the label.
Melvo will be supported by DJ Sophie Lloyd, also of the Defected/Glitterbox/Classic Records stable. Lloyd’s uplifting ‘Angels By My Side’ feat. Pauline Taylor was a huge hit on dancefloors last summer and the track has been streamed more than 10 million times.
“We're constantly told by our brand and the agency attendees that they love getting out of the office to explore trends, absorb big ideas and enjoy a networking experience fuelled by amazing food, drinks and music. So what better way to round off the show than a journey into house and disco with Melvo Baptiste and Sophie Lloyd, two of the finest purveyors of the genre? This year we've really raised the bar with our line-up of speakers, sponsors and partners like Dishoom, Heineken, Sticks N Sushi, Au Vodka, Jimmy’s Coffee and Sentia, who will keep the conversation flowing,” said Dan Brain, MAD//Fest’s Co-founder.
“We’re humbled by the enthusiasm brands have shown for MAD//Fest and the prospect of welcoming DJ talent of the calibre of Melvo and Sophie to the show. It’s sure to be sold out so grab a ticket and join the party before it’s too late!”
Expected to attract 10,000+ marketers and named ‘Event of the Year’ at the UK Event Awards, MAD//Fest London speakers include ex-Man United captain, Broadcaster and Founder Gary Neville, 2* Michelin Chef and Restaurateur Tom Kerridge, Tesco Chief Customer Officer Alessandra Bellini, Castore Founder Thomas Beahon, Ben & Jerry’s Director of Global Activism Christoper Miller, LIPTON Global Chief Marketing + Digital Officer Aparna Sundaresh and Co-op Chief Customer Officer Kenyatte Nelson.