The Alliance of Independent Agencies is proud to announce Grapeseed Media as the Headline Partner of the Independent Agency Awards 2025, taking place at MAD//Fest London on 1st July on the iconic Hexagon Stage.

Organised by the Alliance of Independent Agencies, the Independent Agency Awards are the ultimate celebration of the creativity, agility, and effectiveness that define the indie agency world. With categories spanning all disciplines and agency types, the Awards honour the outstanding campaigns and bold thinking that drive our industry forward.

As Headline Partner, Grapeseed Media brings a shared passion for innovation, independence, and results. Grapeseed Media’s expert squad of Programmatic Navigators help agencies access the entire world of programmatic through one single agnostic partner — bringing clarity, precision, and performance to a complex media landscape. With a focus on data-driven decision-making and transparent partnerships, Grapeseed elevates agencies’ programmatic capabilities, increases operational efficiency, and transforms programmatic into a profit center for the agencies they serve.

Bill Updegraff, CEO of Grapeseed Media, said:“We’re excited to be the Headline Partner of the Independent Agency Awards 2025. Grapeseed Media was founded on the same values celebrated by these awards — agility, creativity, and independence. Strengthening the indie agency community is something we’re deeply committed to, and we’re looking forward to honouring the incredible work being done across the UK.”

Terry Martin, Managing Director of the Alliance of Independent Agencies, added:“Having Grapeseed Media on board as our Headline Partner is a fantastic match. They understand the value indie agencies bring to the marketing world — and their commitment to innovation and impact reflects exactly what these awards are all about. Together, we’re set to deliver an unforgettable celebration of independent excellence.”

This year’s event promises more energy, more inspiration, and more recognition for the people and agencies pushing boundaries and setting new standards.

🏆 Winners will be announced live on 1st July at MAD//Fest London. 🎟 Tickets available here 🔗 For more information, visit http://awards.allindependentagencies.org/