MAD//Fest is delighted to announce that event staffing and immersive brand experience specialists, HEL’s, will be the festival’s official staffing partner next week. 

Founded in 1996, HEL’s is an established, award winning independent agency, creating immersive brand experiences. Their experiential activations are powered by human interaction, driven by people with the skills to make lasting connections with audiences.

With this year's MAD//Fest taking over the entire Truman Brewery site, HEL's group of Angels will expertly ensure attendees have a smooth ride through the madness and will be ready to help should anyone have any questions next week.

HEL's director, Clare Brind said of the partnership: "We are delighted to partner with MAD//Fest for 2024. The festival is known for showcasing innovative campaigns, new technologies, and creative and inspiring solutions. It is not just about business; it’s also about celebrating creativity in a lively and engaging setting. Staffing the event allows us to be part of the excitement and energy that defines it, and gives us a front-row seat to groundbreaking ideas and practices that can inspire and influence our campaigns and future thinking.

With two decades in live events, we have the expertise to deliver stunning on-site results. From concept to campaign strategy, to production, staffing, logistics and food & drink, we execute sensory brand experiences that trigger positive engagement.

We look forward to welcoming you onsite next week!"