The founder of Herdify, Tom Ridges, has written a book. Here's a summary of what's in it.

Let's start with the title. Yes individualism is bullshit. No, we're not being edgy just for clicks.

This little book, written by our founder Tom Ridges, (with a foreword from Rory Sutherland, no big deal, lifts the lid on one of marketing's biggest myths: that people act alone. Spoiler: they don't.

So what’s the book actually about?

It’s about herd mentality. And how, instead of seeing it as a weakness, marketers should see it for what it really is: a superpower.

We don’t make decisions in a vacuum. We look sideways. We check what others are doing. We copy, follow, and trust the people around us, especially when we’re unsure. And that applies to everything from oat milk to Nespresso machines to luxury handbags.

The book is filled with stories, insights, and research, ranging from Louis Vuitton’s waitlists to Facebook’s Ivy League launch strategy. It even explains why Dave ditched his cafetière after enough of his mates converted to pods. (You’ll never look at George Clooney the same way.)

What marketers will get from it

This isn’t another fluffy marketing manifesto. It’s practical. It’s funny. It’s written by someone who’s helped brands like Abel & Cole, Who Gives A Crap, and the RSPCA use herd mentality to drive performance.

You’ll learn:

  • Why emotional drivers always beat rational ones
  • How social clusters spread behaviour like wildfire
  • What behavioural science says about how people really choose
  • How to find and use “herds” in your next campaign

And yep, this is where Herdify comes in

The book isn’t just theory. It lays the groundwork for what we’ve built at Herdify. A platform that shows marketers how to harness human nature instead of fighting against it.

Herdify uses sales data to spot where behaviours are already spreading in the real world so you can find your next best customers by postcode, not personality type.

To get your FREE copy click here and follow instructions