"In the marketing industry, we tend to be very internally focused," believes Deliveroo's VP Consumer / Global Marketing, Tina Koehler.

When asked about what one thing she would change about the industry, Koehler went on to say that to have any influence on a company's strategy marketers, "need a compelling language and a compelling sell towards our broader business stakeholders, we need to be able to make it really simple and clear and not get lost in 50 PowerPoint slides. "

Watch her MAD//Minute Manifesto in partnership with THE FIFTH here 

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