In her role as Global Digital Transformation Manager at Unilever, Myriam Estanboulie creates links between the technical team and the rest of the business. She strives to simplify how technical processes work and relate them within the broader business picture.

Ultimately, this lines up perfectly with her Shiny New Object, which is simplifying things. Inspired by Richard Branson's saying that "simplification is the utmost level of sophistication," Myriam thinks that we overcomplicate and make things too complex thinking that would make them better, but this is not the case.

Listen to how she advocates for simpler messaging, as well as to her top marketing and well-being tips, in the latest episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.