Jack Calderwood is the Head of Pulse at draftLine Europe, Anheuser-Busch InBev’s in house agency. His focus is on social and digital and he’s recently been making inroads into the metaverse, his Shiny New Object. Developing digital assets that create value for the community of metaverse users is the way for brands to stand out and unlock new opportunities in digital marketing. 

Jack told us how AB InBev have been using the metaverse with some of their iconic beer brands and shared his views on how others can jump on this new marketing opportunity. 

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.