Rory Sutherland's Thought For The Day: Be More Of A Pain In The Backside
10 November 2023
I believe what people need to do to advance their careers is become a little bit of a pain in the backside. And I mean that in the most absolutely sincere way, because I think marketing in particular has become too deferential, too reactive, too downstream. I’d like to see the ‘awkward squad’ reappearing in marketing. People who say stuff like “If you look at the problem from a psychological point of view or customer perspective, there is a much easier solution… you hadn’t thought of that, had you?”
If you’re interested in being a little bit more (constructively!) annoying, successful and influential, I urge you to REGISTER TODAY for the MAD//Masters November intake. It gets underway in less than two weeks and places are extremely limited (we limit numbers to give you the best possible learning experience). It’s set to be our biggest intake yet with the likes of Amazon, LEGO and Lloyd’s Bank already on board.