Instagram needs to have far fewer filters and we all need to use them less according JCDecaux Client Marketing Manager, Dena Weal.

Weal’s rallying cry is part of MAD//Fest’s and New Digital Age’s 99//Club. Weal said, “As a marketer the social media landscape is getting louder by the second, yet, society seems to be getting shallower.” This has had a devastating effect on women’s self-esteem. Many try to reach the standards of beauty being portrayed on social media platforms or compare themselves, unfavourably, to “the influencer with 100,000 likes.” 

Obsessed with unrealistic beauty filters many will unfairly spot flaws in their looks and get trapped in an instagram cycle of, “filter, influencer, sponsored post”. With the power of influencers becoming stronger and algorithms constantly changing, women are now seeing fewer of the posts and pages they want to view and more of those they don’t. 

In her 99//Club video, Weal praises LUSH for deleting their Instagram and Facebook accounts, thereby creating a safer environment for their customers. She also provides some advice on what the public and Instagram can all do to ensure we can all appreciate our own, and everyone else's, natural beauty. 

Listen to her 99 seconds here

Run in partnership with New Digital Age, the 99//Club is a year-round community platform for practitioners to share their vision on how to address industry challenges in just 99 seconds. Key themes include making marketing a force for good, addressing structural industry issues, and creating new frontiers for brands through creativity, innovation and technology.

How to get on board and join the 99//Club.

1. Please upload your video of no more than 99 seconds here:

This folder is protected with a password - 99//Club In the file name, please state the name of the speaker and their job title and company.

2. MAD//Fest and New Digital Age will select the best submissions on a weekly basis and include them in our newsletters and via social media channels.

3. Content that is deemed to be a sales pitch will not be accepted. 

4. Video files should be in 16:9 ratio and be in 1920 x 1080 resolution (Full HD)

5. Videos should be no longer than 99 seconds. Videos that are over 110 seconds will not be considered.

6. Please contact if you have any issues uploading your video.