Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, is passionate about advertising and marketing, as well as about her core product, wine and alcohol beverages. It’s through this combination that she thinks she’s had success in her career, as she finds it essential to do work she loves.

Katie’s Shiny New Object is how TikTok saved brand voice by giving the internet a much needed return to fun and levity. It has made brands reconsider how they interact with consumers in a completely different digital environment. Listen to her fascinating account of how social media has evolved, what brands need to know about it, and why she values TikTok for community building,

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.