Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and plans to become fully electric by 2030. As part of its new commercial strategy, Volvo will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models. Combined with online sales, Volvo will focus on a complete convenient customer offering.

Kristian also reveals Volvo’s special partnership strategy with energy suppliers and how it is tackling consumers mindset on an EV’s range and charging accessibility, as well as their commitment to launch a completely new family of electric cars in the coming years, all of which will be available online only.

ALF’s podcast is a thought provoking and captivating listen for everyone. And if you’re someone who wants to know what brands are doing, this is the podcast for you.​ Previous guests have been: VP & MD for P&G Northern Europe, Unilever's Vice-President of Marketing, Google's Marketing Director and Marketing & Brand Director at Patch Plants. 

To listen to Rory and Kristian in discussion about the electric car revolution click here