As the VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence), at L’Oréal Groupe USA, Sarah DaVanzo helps the group’s brands stay ahead of trends, anticipate change, improve their relevance and their connection to their consumers. With her diverse career spanning over 20 years in 22 countries, she makes use of her amazing experience coupled with what she calls the “four modalities of curiosity” to delve deep into data mining and then share this data in visually attractive ways.

DaVanzo believes the link between creative and data should be closer in all brands, as it allows not just for a better representation of the insights gathered, but also for creating better products, that are more reflective of the market. Listen to her talk about her Shiny New Object, strategic imagination and applied curiosity, and how she plans to use this in influencing the future of marketing.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.