In the latest of our MAD//Moments interviews with the great and the good from this summer's MAD//Fest, M&S Marketing Director, Sharry Crammond, tells Tom Ollerton why bold thinking and creativity are needed to power brands today.

Tom Ollerton chats to Sharry Cramond, Marketing Director at Marks and Spencer, who shares how bold thinking and in-house creativity are powering one of the UK’s most iconic brands.

🎯 From building a brand voice that beats from the heart of the business to empowering colleagues as influencers, Sharry unpacks the M&S approach to making bold the norm... not the exception.

💬 If you're looking for lessons in creative consistency, brand bravery, and culture-first marketing, this one's for you.