Straight off the MAD//Fest stage, top brand marketers and industry legends sit down with Tom Ollerton for raw, rapid-fire reflections on the state of marketing, what’s broken, what’s next — and what’s just plain mad. These are the moments you don’t get in the keynote. This week, hear Julie’s thoughts on bold branding, creative evolution, and the power of embracing your wild side in this energising interview from MAD//Fest.

Julie, who leads global brand strategy at PUMA, opens up about how the brand is reconnecting with its roots while charging into the future. From launching the “Go Wild” campaign to navigating AI’s role in marketing, she shares fresh insights on what it means to be truly fearless in today’s brand landscape.

Watch the interview — here’s what you’ll hear Julie talk about:

  • How PUMA is reigniting its bold DNA with a new strategy focused on creativity, emotion, and energy
  • The story behind the “Go Wild” campaign, and why it taps into something universal: the idea that you’ll never regret a run
  • How AI is shaping the future of brand building, from faster insight gathering to supporting creative innovation — without losing the human touch
  • What’s next for PUMA in the lead-up to the next Men’s World Cup, including expanding their message into football and other key sports
  • Why MAD//Fest is the perfect space for creative disruption and how it reflects PUMA’s own culture of exploration and boldness

Whether you're in branding, marketing, or just love hearing how big ideas take shape — this one's for you.

Watch now and get inspired.