Next week on Wednesday 25 February, MAD//North is launching the MAD//Sports Clubhouse, powered by Sportradar, the dedicated home of sports marketing for the show.

MAD//Sports Clubhouse. This isn’t just another stage!

It’s a high-energy hub where the industry comes together combining long-form conversations as we launch our “Big Debate” format + intimate bar chats and live interviews with a bar/lounge environment designed for genuine connections throughout Day, Wednesday 25 February.

We’re bringing together an exceptional lineup of sporting voices, including:  

Current and former Lionnesses, Ella Toone and Jill Scott, former Red Rose, Shaunagh Brown and Olympic medalists Savannah Marshall, Matt Richards, and Charlotte Henshaw, all sharing first-hand perspectives on performance, partnerships and the future of sport and brand collaboration.

This is the launchpad for MAD//Sports 2026 and a moment designed for a small, hand-selected group of leaders shaping the future of the sports and marketing ecosystem.

More speakers will be announced in the coming weeks, but I’d strongly recommend making the MAD//Sports Clubhouse a part of your Day One experience.

The MAD//Sports Clubhouse is located inside of The Trading Route, opposite from Aviva Studios entrance. Have a look at the agenda and plan your journey to the MAD//Sports Clubhouse