Does personalisation really work? Is it scalable? Do your customers really give a sh*t and buy more stuff as a result?

These were the big questions at MAD//Fest and Agillic's Fact checking personalisation: will it make you more money and do your customers really care? webcast on 10 Feb.

Featuring insights on how to get the best personalisation performance and avoid common pitfalls from Marie Goddard, Customer Marketing Director, Financial Times, Paloma Truong, Head of Customer Experience, Miinto Group, Rasmus Houlind, Chief Experience Officer, Agillic and Zacchary Couldrick, Regional MD, Aexus, the webcast is available to watch on-demand right here.