M&S has chosen online-to-offline marketing and analytics platform Localistico for a £20k pilot after a successful pitch at MAD//Fest London last month. 

Hosted by M&S Head of Digital Strategy and Innovation Stuart Ramage and Co:Cubed Founder and CEO Jeremy Basset, the opportunity to bridge the gap between online and offline behaviour and use digital to drive in-store sales proved simply irresistible for M&S.

Localistico Founder Ricardo Varela fought off strong competition from Fluid Ads, Instapanel, Leadfamly, Stagecast and Swace to scoop the £20k PITCH//IT pilot. Here’s the winning pitch:

You can watch all the MAD//Fest London action including the PITCH//IT sessions from M&S, Diageo, Reckitt, Pizza Hut on our YouTube channel. Just select the ‘House of Innovation’ playlist for each day to catch all of the pitches.