CMOs, Marketing Directors and VPs from KFC, Papa John’s, Boots And Mondelez will debate how brands can embody MAD//Fest London’s 2022 theme, ‘No Guts, No Glory’, in a special keynote panel on the Kantar Marketplace Hexagon Stage on 5 July at The Old Truman Brewery.

The discussion, which will be hosted by advertising leader and MAD//Fest advisory board member Mary Keane-Dawson, will see KFC CMO Jack Hinchliffe, Boots CMO Pete Markey, Papa John’s VP Marketing/R&D and Mondelēz International Senior Marketing Director Confectionery - UK&I Benazir Barlet-Batada discuss their approaches to taking calculated risks, transformation, bravery and building long-term growth.

“Everyone talks about brands needing to be bold, brave and agile in order to survive and thrive, but what does this actually mean and how should it shape strategy and tactics? In the real world, how do you get some of the world’s top brands to adapt, evolve and act in-line with accelerated shifts in technology, behaviour and the wider economy? Led by the legendary Mary Keane-Dawson, we are excited to welcome 4 of the UK’s top marketers to share their view on what ‘No Guts, No Glory’ means to them and how this principle is shaping the future of some of the world’s top brands,” said Dan Brain, MAD//Fest London’s Co-founder.

The panel is a highlight of 2022’s festival, which also includes: 

  • Burberry’s adventures in the metaverse with Global VP Innovation Rachel Waller
  • Sir Martin Sorrell’s disruption forecast
  • Legendary comedian David Baddiel’s view on what brands can do about toxic social media as Web 3.0 takes shape
  • Rory Sutherland’s masterclass on the art of taking calculated risks
  • Over £100k of live innovation pitches featuring briefs and pilots from M&S, Coca-Cola, AB InBev, E.On, Walgreens and McCormick
  • Broadcaster and critic Jay Rayner and Rory Sutherland talk restaurants + what marketers can learn from them
  • Diageo Global CMO Cristina Diezhandino on using marketing to drive positive change

Click here to secure your ticket.