In answer to the question, ‘when is it acceptable to use AI in marketing? Or should it always be a human?’ Zillig said that “baby steps rather than big leaps” should be taken at first but that the potential is huge. 

He argued that it was of course “totally acceptable to use AI in marketing” and that it was “potentially possible to apply AI - either in part or in full.”

That said, he wouldn’t want agency partners taking briefs and just typing into Chat GPT, “given the great minds in their buildings.” However, he is sure that isn't the case!"

Read the full interview here where he also covers his backstory, how Ford is navigating the current rough economic road, the move to electrification in the car market, and much more. 

‘Little Grey Cells In Depth’ is Tim Healey’s profile interview platform where leading marketers share their valuable insights and experience, presented by Worth Your While.

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