Nudgestock, Rory Sutherland and Ogilvy's behavioural science fest, is to take over part of the MAD//Fest London site on Fri 7 July, thereby extending the inspiring content available to marketers during the week of MAD//Fest London (4-6 July). 

Hosted by Ogilvy UK Vice-chair and MAD//Masters Co-founder Rory Sutherland, Nudgestock gathers the world's boldest thinkers to help marketers think like a behavioural scientist and celebrate counterintuitive ideas. 2023's theme is 'Messy'.

The partnership will see Ogilvy deliver a thought-provoking behavioural science deep dive on braving and embracing the ‘mess’ to complement MAD//Fest's programme focused on how creativity, innovation and marketing can help brands to 'Ride The Storm' of disruption that faces marketers in 2023. 

“Join us on Friday 7th July at the Old Truman Brewery, London to experience the magic of Nudgestock in all its glory. You’ll learn how to think like a behavioural scientist as counter-intuitive ideas and impact-driving case studies are discussed, debated, and celebrated by the planet’s boldest thinkers,” said Sutherland. 

“We’re excited to add a healthy dose of behavioural science and magic to round off a MAD week for marketers,” he added.

"We’re huge fans of Rory, Ogilvy and Nudgestock. Adding Nudgestock’s unique brand of behavioural science content to the mix is the perfect complement to the incredible line-up of brands, disruptors and entrepreneurs already speaking at MAD//Fest. Between ourselves, Nudgestock and The Alliance of Independent Agencies, who are hosting their annual awards bash at the show on 4 July, it's clear that MAD//Fest is emerging as a collaborative platform for the industry's top brands and agencies to explore the most topical issues, boldest ideas and outstanding work," said Dan Brain, MAD//Fest London's Co-founder. 

"We now have almost an entire week for the industry’s top marketers to get their fix of creativity, content, innovation, digital advertising and behavioural science at the UK’s largest and leading gathering of brands. And with Rory & co at the Nudgestock helm on Friday 7 July, you can guarantee that it will be a lively, entertaining and thought-provoking finale to an inspiring week!”

Expected to attract 10,000+ marketers and named ‘Event of the Year’ at the UK Event Awards, MAD//Fest London speakers include Tesco Chief Customer Officer Alessandra Bellini, Castore Founder Thomas Beahon and Ben & Jerry’s Director of Global Activism Christoper Miller, LIPTON Global Chief Marketing + Digital Officer  Aparna Sundaresh, Co-op Chief Customer Officer Kenyatte Nelson and S4 Executive Chairman Sir Martin Sorrell.

The collaboration between MAD//Fest and Nudgestock follows the launch of MAD//Masters By Rory Sutherland, MAD//Fest and Rory Sutherland's online course focused on how creativity, behavioural science and unconventional ideas can raise the status of marketing. 

Click here to secure your Nudgestock ticket for just £550 + VAT.