Moving into a new role as Executive Vice President for Integrated Marketing and Communications in North America at Mastercard, Rustom Dastoor has built his career around multiple moves between countries and cultures. Always seeking a new challenge, he has learnt that marketing is all about connecting with people and believes that, ultimately, creating a strong brand-consumer relationship for the long term should be the aim of any brand.

Rustom’s Shiny New Object is loyalty in the post pandemic era - how will brands keep consumers’ interest and what are the best ways to go beyond transactional relationships? Listen to the full episode to find out how Rustom believes that trust and generosity will play a key part in how brands succeed in retaining consumers.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.