Nathalie Bojkow is the PUMA Group’s Senior Team Head for Global E-commerce | Digital Marketing & Business Development, Growth Markets. Her passion is to make marketing refocus on people over data and technology.

Nathalie believes digital marketing has become too crowded and too intrusive. Therefore, digital marketing has developed a bad reputation - ads are seen as an interruption and disruption in consumers' lives. So she’s calling on brands to do less and be more considered about how they interact with their audiences.

Find out how Nathalie proposes that brands refocus on people to make better marketing, in the latest podcast episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.