Not only can MAD//Fest attendees gorge themselves on quality content, innovation discovery and high level networking on 4-6 July at The Old Truman Brewery, they can also tuck into complimentary food and drink from a mouthwatering line-up of brands thanks to our expanded partnerships. 

2023’s line-up of brand partners includes:


Dishoom - legendary restaurant paying homage to Bombay’s Irani cafés

Sticks ‘n’ Sushi - Copenhagen-based restaurant for those who love sushi and yakitori sticks

Chick ‘N’ Sours -  “If there is a god of fried chicken then Chick 'N' Sours must be His greatest gift” - TIME OUT LONDON.

Sexy Buns - Sexy Buns will provide you with an orgasmic sandwich experience like no other, bursting with flavours and leaving you wanting more!


Heineken - The UK’s leading pub and beer business will be serving Heineken and Heineken Silver across all the bars at the festival.

Jimmy’s Coffee - Refreshing Iced Coffee in all aluminium cans and BottleCans

White-Claw -The world’s no. 1 hard seltzer!

Au Vodka - Iconic vodka from Wales!

Jägermeister - German digestif made with 56 different herbs (and loved by the party crowd too!) With three co-branded miniature bottles served and distributed at the festival, will you be able to collect them all?!

Accolade Wines - A rich and diverse portfolio of distinguished wine brands. The festival will have a mix of old and new world premium wines , all new to Accolade , launched within the past year, including Wise Wolf, B. INK by Grant Burge, and Dynamite Factory.

“Clearly the best accompaniment to inspiring content and networking with marketing’s movers and shakers isn’t a miserable, soggy, overpriced sandwich. 

“So it’s particularly pleasing that some of the world’s most innovative food and drink brands have chosen MAD//Fest as the place to introduce new products to the market and raise brand awareness.

“In fact, I’m starting to wonder whether we should have called the show MAD//Feast! And best of all, everything is on the house, so at MAD//Fest there really is such a thing as a free lunch,” said Dan Brain, MAD//Fest’s Co-founder.

Cosette Perez, Sticks ‘n’ Sushi’s Head of Marketing UK, a new MAD//Fest food partner for 2023, said that she was thrilled to be bringing the restaurant’s unique blend of Danish and Japanese heritage to the show.

"We are delighted to be involved with this year's MAD//Fest for the first time. A sushi restaurant – even for those who don’t like fish - is one of Denmark's favourite restaurants. Sticks'n'Sushi combines their owners Danish and Japanese heritage with mouthwatering results. Serving sushi and yakitori sticks from the grill, this mix of culinary cultures has proved to be an award-winning combination."

MAD//Fest London is the UK’s largest marketing and advertising festival and recently picked up ‘Event of the Year’ at the UK Event Awards. This year’s show is expected to attract more than 10,000 brands and agencies. Speakers include Tesco Chief Customer Officer Alessandra Bellini, Castore Founder Thomas Beahon and Ben & Jerry’s Director of Global Activism Christoper Miller, LIPTON Global Chief Marketing + Digital Officer  Aparna Sundaresh, Co-op Chief Customer Officer Kenyatte Nelson, S4 Executive Chairman Sir Martin Sorrell and Ogilvy Vice-chair Rory Sutherland.