Some things are just made for each other—gin and tonic, strawberries and cream, and now, MAD//Fest + Nudgestock. This summer, two of marketing’s most exciting events collide at the Truman Brewery. Get ready for behavioural science, creativity, and big ideas.

This year, Nudgestock—the world’s leading behavioural science festival curated by Rory Sutherland and the team at Ogilvy Consulting—lands at the Truman Brewery on 27 June, just days before MAD//Fest kicks off. If you're in the business of influencing behaviour, solving creative problems, or just want to rethink how the world works, this one’s for you.

Even better? MAD//Fest fans can bag 15% off tickets with an exclusive discount code (but act fast—just 20 discounted passes are available).

With its signature mix of sharp thinking, science-backed insight, and offbeat humour, Nudgestock 2025 explores the theme of ‘Power’—arguably the defining issue of our time. The speaker lineup is as eclectic as it is exceptional, featuring:

  • Roger L. Martin – Strategy guru and author
  • Maz Farrelly – Iconic TV producer
  • Dr Martha Newson – Renowned anthropologist
  • Takwa Khelifi – Behavioural change expert at the UN
  • Charles Spence – Sensory psychologist
  • Dan Davies – Economic systems analyst
  • Katie Slocombe – Evolutionary psychologist
  • Steve Keller – Sonic branding expert
  • And of course, Rory Sutherland himself

The audience? A brainy blend of brand leaders (Nestlé, Coca-Cola, Vodafone), tech innovators (Google, and others), public sector pioneers (TfL, Defra), and top behavioural thinkers from LSE, UCL, and beyond.

So if you're ready to challenge your assumptions, meet some of the sharpest minds in marketing, and dig deep into what really drives human behaviour—Nudgestock 2025 is the place to be.

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