On his fourth appearance on the Shiny New Object podcast, Jerry talks about the 6 Ps of transformation - a new take on the 4 Ps of marketing. He tells us why marketers should think more like sales people and we discuss his new behaviours developed during the pandemic.

Listen to the full episode to see how people, processes, passion, partners, pilots and performance are key to good digital marketing today.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.