Data and analytics are invaluable enablers of innovation for Coty VP Commerce Data Products + Analytics Kristina Kaganer, the latest guest to appear on MAD//Fest’s partner podcast, Shiny New Object.

Just before MAD//Fest, Kristina caught up with Shiny New Object presenter Tom Ollerton to chat about staying one step ahead of technology, how technologies such as AI and machine learning will shape the future of innovation, and the importance of understanding consumer expectations.