Despite what your boss might say, marketers shouldn't exist on this earth purely to flog more washing tablets, insurance policies, haemorrhoid cream or the like.

For far too long we have been the reactive takers of briefs rather than people who create them. This has devalued marketing and marketers. Call me a dreamer, an optimist or whatever, but I believe we need to get our sights higher and proactively use our creativity and understanding of what drives human behaviour to proactively address business challenges, category issues or even social issues. 

I'm desperate to raise the status and scope of what we do. How can you help? Enrol in MAD//Masters to press the big reset button and learn how to apply the science and magic of creativity and psychology to the challenges you face. I've created 12 modules and a series of live seminars to give you the headspace to think, learn the tricks of behavioural science and unlock creative solutions that are right under your nose. 

Better still, in tribute to all the parents across the land engaged in the behavioural science experiment also known as Half Term, we're running a  FLASH SALE   meaning you can yet £100 off your place + a ticket to MAD//Fest London worth £650 by booking before this Friday 5pm. 

There's also group rates on bookings of 5+ by contacting Sam Benton