Today's thought of the day…’Groupthinking’ - it’s a double edged sword. At its worst, it can encourage people to lose their cognitive ability in corporate drone-like uniformity, display the self preservation judgement of a suicidal lemming, and become so detached from reality that we do really dumb stuff, (see all the WTF bad ads that have slipped the net in recent times). 

But at its best, groupthinking can help us to leverage our collective brain cells, discover innovative solutions to problems and work harmoniously together to grow a business. If we are to leverage the power of the collective, it strikes me that we need to properly engage our colleagues in solving the big challenges du jour. 

We need to create a framework where we can experiment, try the unconventional, or take the odd calculated risk. We need to understand that whether we’re talking about influencing customer behaviour or that of your team, the answers are probably not in the boardroom, but somewhere in the deep recesses of the human brain…

If you’re up for unleashing the method and magic of behavioural science and creativity on your business, why not sign up your team for MAD//Masters this November? I’ve created a series of on-demand lectures, live virtual seminars and an in-person lunch and learn at MAD//Fest London to give your colleagues a brand new perspective on solving problems, unlocking growth and flipping models. 

Care to join me?

Find out more and enrol below or contact my course lead Sam Benton for group rates/your questions.

Book MAD//Masters now

I do hope you can make it!