Sara Master is the Senior Director for eCommerce Marketing & Digital Shelf at Constellation Brands. Her Shiny New Object is the value exchange with consumers, moving brands away from focusing on disruption and looking at creating experiences that consumers really want.

How can brands be authentic while also letting their marketing be consumer led, going where the customers are and giving them what they are looking for? Find the answer in the latest episode of the podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.