Nick Cedar, Manager, Media Strategy and Planning at SharkNinja, talks to our Shiny New Object, our partner podcast, about treating data as a creative brief by looking beyond numbers to uncover audience stories and human motivations.

Marketing magic is made when you treat data like a creative brief, not just a number - look for the story behind the numbers and what it's telling you about the audience.

For Nick Cedar, Manager, Media Strategy and Planning at SharkNinja, it is essential that marketers go beyond simple data and really work to understand their audiences before all else. Metrics are clues to emotions and human drivers and we are selling to human beings after all. So don't be afraid to ask questions, look beyond obvious immediate data points, and build data stories that inform the creative.

On the podcast, Nick shares how to find the human in the numbers and make data creative friendly. Tune in to learn more.