She may have "the most confusing job title in the world" but Jo Crawford, Global Vice President for Owned Digital and Orchestration at Pandora, is on a mission to move big corporate entities closer to creating a community online. Whether this means dabbling in the metaverse or not is a different question!

Jo talks about the worst marketing advice she’s ever heard, her top marketing tips for brands who want to get ahead, and her passion for community marketing. This is her Shiny New Object - listen to the episode to find out why Pandora need community marketing and how they’re planning to incorporate it into their brand strategy. As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions. 

Listen to the podcast here

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.