As CMO and Co-founder of Freetrade, Viktor Nebehaj, believes in the growing appeal and opportunity of investment for all. This is why he has been an investor for many years himself and has founded Freetrade. 

For Viktor, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. He thinks that in the future it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure.

Crowdfunding is a great engine for marketing. Crowdfunding creates stronger links between a brand and its consumers, opening up the opportunity of creating more brand evangelists.

Find out how Freetrade use crowdfunding and why it's part of the future of marketing.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.