This week on Automated Creative's Shiny New Object podcast Unilever's Head of eCommerce Marketing talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to shiny new objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space. 

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.