This week, I spoke to Sarah Bogue, Director of Brand, Marketing and Communications at EY. Sarah’s Shiny New Object is the evolution of brand engagement - from being outwardly focused on securing new customers and expanding reach, to also building on internal connections with employees.

In the face of a growing trend of people leaving their jobs for something more exciting and meaningful, brands need to not only show that they are serious about their purpose to their consumers, but also to their employees.

You can listen to the conversation and previous interviews with top global marketers here.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.