In this week's partner podcast, Shiny New Object, SharkNinja's Media and Planning strategist, Nick Cedar, says marketing magic is made when you treat data like a creative brief, not just a number - look for the story behind the numbers and what it's telling you about the audience.

For Nick Cedar, Manager, Media Strategy and Planning at SharkNinja, it is essential that marketers go beyond simple data and really work to understand their audiences before all else. Metrics are clues to emotions and human drivers and we are selling to human beings after all. So don't be afraid to ask questions, look beyond obvious immediate data points, and build data stories that inform the creative.

On the podcast, Nick shares how to find the human in the numbers and make data creative friendly.

Listen to find out more.